Problem
Traditional e-commerce platforms and complex admin panels are too intimidating and friction-heavy for local shop owners, who rely solely on WhatsApp and phone calls to do business.
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Case study
Founder & Product Lead · Conversational AI Commerce
Karobari: WhatsApp-First AI Commerce Platform
An automated digital identity and e-commerce engine enabling local businesses to launch online stores, manage inventory, and fulfill orders entirely through WhatsApp voice and text.
WhatsApp Voice IngestionUrdu/English AI UnderstandingInstant Storefront GenerationOrder & Inventory Automation
Approach
Engineered an AI conversational ingestion pipeline where merchants can speak or text product details in Urdu/English over WhatsApp to automatically generate live web stores, track inventory decrements, and send customer order receipts.
Outcome
Enables any retail merchant or wholesaler to go from a physical shop to an active digital selling engine in less than 2 minutes without writing a single line of data manually.
Responsibilities
- Product architecture
- Conversational AI pipeline
- Convex real-time schemas
- WhatsApp webhook infrastructure
- Merchant UX
Stack
Next.js 16React 19ConvexOpenAI AgentsWhatsApp Cloud APIClerk AuthTailwind CSS v4
At a glance
Removes the digital divide for millions of physical merchants in emerging markets by turning the app they already use daily into a full-scale digital commerce operating system.
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